The Brief:

Interior design specialists, Aria, were seeking a theme upgrade and website redesign, using Shopify 2.0 to enable full customisation of page templates and brand storytelling with video hosting, editorial features and improved search and discovery tools. We set about designing the new site using Shopify’s built-in theme editor, integrating app embeds for enhanced functionality. We delivered the project from start to finish, including page layouts, art direction and content design, copywriting and merchandising.

Client: Ariashop.co.uk

Screenshot of ARIA home furniture website homepage featuring a large modern living room with gray sectional sofa, orange pillow, and coffee table. Below are images of dining chairs, a blue table lamp, and abstract rugs, with shopping prompts.
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Project Overview:

  • New home page, collection page & product page template design using Shopify 2.0 theme editor.

  • New brand pages to elevate storytelling, including “About us, Visit our stores, Heritage and Meet the team”.

  • Video content added to bring products to life.

  • Navigation design, enhanced filtering and search tools to optimise product discovery.

  • Integrated a variant selection tool and inventory, allowing selection of additional fabric, size and finish options on products.

  • Integrated a booking system and calendar for their interior design service.

Furniture page mobile view:

Product page :

A website webpage featuring a living room setup with a mustard-colored Modular Sofa in front of a white built-in bookcase and a fireplace, with a large window on the left, and a statement abstract artwork on the wall.

  • New product page layout with image galleries, description, drop down tabs highlighting reasons to choose the brand, delivery options and store locater.

  • Integrated an app to display over 200 fabrics and material options, enabling full customisation of upholstered sofas, lounge chairs and storage.

  • Integrated upselling tools including a “Pair it with” section and a related products section displaying similar items.

  • Added a stock counter, displaying quantity in stock.

Colorful modern armchairs in purple, gray, and yellow in a bright, minimalist living space.
A modern interior scene featuring a cream-colored textured sofa with a blue and white artistic table lamp beside it, and a separate image of contemporary ceiling lighting with white linear LED fixtures on a dark background.