About Us

Form & Trace is a London-based studio founded by Jennifer, a creative wordsmith with an eye for aesthetics. With a background in design and over a decade of experience in the creative industries, Jennifer has collaborated with leading publications and global design brands including Interior Design Magazine, Flos, Design Anthology, Ligne Roset and Fritz Hansen. Based in London and working with clients internationally, we work with businesses across design, art, music and culture, helping brands to grow their online presence and make a lasting impact.

Currently based in London, Jennifer previously lived and worked in Barcelona for over ten years, building experience working across international creative markets. Fluent in Spanish, she brings a strong understanding of the cultural nuances of working with audiences and clients across different markets, particularly within Europe. She works with clients both locally in London and internationally across Europe, the USA and beyond.