About Us

Form & Trace is a London-based studio founded by Jennifer, a creative wordsmith with an eye for aesthetics. With a background in design and over a decade of experience in the creative industries, Jennifer has collaborated with leading publications and global design brands including Interior Design Magazine (USA), Design Anthology (Asia), Clash Music (UK), designboom (Europe), Ligne Roset and Fritz Hansen. Based in London and working internationally, we partner with brands across design, art, music and culture to strengthen their digital presence and create lasting impact.

Jennifer spent over a decade living and working in Barcelona, developing a broad understanding of international creative markets. She brings a cross-cultural perspective to her work, with experience engaging audiences across Europe and the USA. Fluent in Spanish, she combines creative insight with an understanding of the cultural nuances that shape how brands connect with audiences across markets.