A creative wordsmith with an eye for aesthetics, F&T’s founder, Jennifer, combines design-led visual storytelling with an analytical mindset, developing content strategies that convert into commercial growth. With a background in the arts, Jennifer graduated with a BA Hons degree in Interdisciplinary Design, before establishing an accessories brand that was featured in art gallery shops and indie boutiques around the world.

Fast forward a decade or two and Form & Trace have collaborated with cultural institutions, creative publications and global design brands including Flos, Design Anthology, Aria, Ligne Roset and Fritz Hansen. Currently based in London, they’re looking forward to collaborate on new projects within the arts and music space.