Flos X Bellhop

FLOS at Aria

Video by Flos

The Brief:

To celebrate the launch of the new Bellhop Lamp by Flos, Aria wanted to develop a creative campaign promoting the new design and generate leads among new audiences of interior design enthusiasts. This multi-channel campaign took the form of an “enter to win” competition inviting users across organic and paid social platforms to subscribe to Aria’s email newsletter.

Format & Results:

  • Multi-channel campaign across paid social and email to generate leads among interior design enthusiasts.

  • Enter to win competition inviting followers to subscribe to email newsletter

  • 30% Growth in email subscribers

  • 170k visits to the Bellhop product page during the campaign

  • 60% Increase in sales of the Flos brand

A modern, sleek, battery-operated automatic soap or sanitizer dispenser with a black, rounded, smooth design.
A red mushroom-shaped night light or lamp with a white base, turned on and glowing warmly.
Two modern, white, mushroom-shaped table lamps with rounded tops and cylindrical bases on a white round table, against a gray and dark background.